JC Penney is a nation largest catalog merchant is responding to modern consumers needs via a new private band of home furnishing and accessories called studio by JC penny Home collection.

JC penney’s idea of launching is to deliver the goods in a affordable, attainable and style which creates an emotional connection across its consumers lifestyle.
 
It is going to be launched in more than 500 JC Penney’s stores nationwide in February, studio provides a design resource for relaxed and personal style with a modern shoppers in mind.