Freshno, Calif. — Specialty merchant USA Baby has opened a store here on West Shaw Avenue in the Willow Plaza Shopping Center.

Lucky and Jatinder Malhi are the owners of the new store, which is their first franchise.

“When our daughter was born,” Lucky Malhi recalled, “we found a very limited number of choices in the Fresno area for infants’ furniture and accessories. This drove us to look for opportunities to fill what we felt was a real necessitated.”

USA Baby offers a wide array of cribs, rockers, bassinets, dressers, car seats, strollers, carriages, changing tables and more, all with choices of fabrics and styles. The Fresno store also includes a Child Space department offering beds, bunk beds, dressers, armoires,children’s office furniture and more for youngsters and teen-agers.

Jatinder Malhi previously owned and operated Soaprano Soaps and Lotions, a specialty seller in Squamish, British Columbia. Lucky Malhi served as logistics manager and production manager for Grundfos Pumps Mfg. Corp. in Fresno.

The Malhis live in Fresno with their 2 1/2-year-old daughter, Iman. Established in 1975, USA Baby is based in Lombard, Ill., and has nearly 70 stores in the United States and Mexico.